Customers prefer simple and friendly ways in buying or banking or any other work they do. Hence, your business outputs should be designed in a customer-friendly manner, which eventually makes a path to your organizational success. Considering this strategy, many business executives are adopting to M-Commerce technology, which delivers the electronic commerce / e-commerce capabilities directly into the customer’s hand, anytime and anywhere, via wireless technologies.
Let’s have a look at how m-commerce will help evolve your business by increasing the sales and services.
Increased Usage of Smartphone and Mobile Internet
Mobile internet allows people to quickly buy products and access various services from wherever they may be. According to an eMarketer report, mobile phone penetration will rise from 61.1% to 69.4% of the global population, between 2013 and 2017. And more than half of the mobile audience will use the internet. This proves that the increased usage of smartphone and other mobile devices will overtake desktop based internet access.
M-commerce Sales are increasing
Retail sales via mobile devices have increased 101% in the first quarter of 2014, as compared to that of 2013. Also the average order value on purchases through smartphones increased by 12%, page views on smartphones are about 56% and the conversion rates for these devices are about 29%. The increased sales and services through m-commerce will hence help grow your business.
Flexibility to Access
As every user is flexible in using mobile devices, it is pretty comfortable and easy to access online payments, etc. A customer can access and login to various mobile messengers like Gmail, Facebook, and other networking platforms. This will enhance the customer usability of m-commerce and so your sales.
Mobile-friendly websites drive more Customers
According to a Google study, mobile friendliness is a key factor while purchasing a product. The study reveals that 61% of visitors quickly moved to another website due to mobile-unfriendliness and 67% of visitors were more likely to buy from a mobile-friendly site. They believe that you can turn your visitors into customers with a mobile-friendly site.
M-commerce has taken the concept of e-commerce to the next level, where transacting and buying through mobile is being driven via gamification elements. M-commerce is not restricted only to content purchase and delivery, it also involves in mobile banking, ticketing, mobile ATM, money transfer, marketing, advertisements, browsing, etc.
Vmoksha is a pioneer in enabling your business to go mobile. With our diverse platforms and services, we develop, implement & deliver user-friendly apps & solutions to meet client needs.