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02 Nov

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CREATIVITY DRIVES BUSINESS SUCCESS—KEY TAKEAWAYS FROM THE 2016 STATE OF CREATE REPORT

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I can’t pick up a magazine or scroll through my social media feed without reading about design-led innovation, design thinking, the importance of creativity, and the like. It seems the world is shining a spotlight on creativity and creative expression in business and beyond.

With our 2016 State of Create study, we set out to quantify just how much impact creativity has and the results are impressive. Globally, respondents believe that being creative is valuable for society, and it fuels innovation, economic growth, and even happiness. Yet, only three in 10 people feel that they are living up to their creative potential.

So, the question is: why not? Why aren’t we prioritizing creativity when we know it’s beneficial? The call to action for all of us is to simply take a step back and create.  The bottom line is companies that encourage and empower employees to create are driving results and employees who think creatively are bound to succeed. And for students, it underscores a broader opportunity – not just what, but also how we prepare students for the real world — creativity helps businesses win.

Here are some of my top takeaways from the report:

Good design is good business

Creativity is the foundation of good design. Consider Nest — it’s a great thermostat. But it’s the intuitive and thoughtful design that caused it to disrupt an industry. Seventy-four percent of respondents agree it’s important for businesses to focus on good design and two-thirds (65%) also believe that good design is more important now than it was five years ago.

Consumers vote with their wallets and their loyalty.  Almost half pay more for a product or service that has good design and 59 percent say they would be more loyal to a brand that has good design. Creative companies are more likely to have satisfied customers (80%) and provide a better customer experience (78%).

With design and creativity driving this kind of customer acquisition, satisfaction and advocacy, it’s time for design leads to take a seat in the C-suite.

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29 Jun

Adobe adds more magic to Photoshop, Creative Cloud apps

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Adobe continues to deliver on its promise of frequent updates to its Creative Suite applications and services with this week’s Creative Cloud update. There is something there for everyone, divided by Adobe into three categories: Adobe Magic, or cool new features and tricks for image, video, and audio processing; Efficient Workflows, or features that help you get your tasks done faster; and Performance improvements. There are some of each in the new version, which is called the Creative Cloud June 2016 release. Of course, the most fun parts are the Magic, so we’ll start there.

Photoshop Content-Aware Crop

One of the annoying side-effects of rotating an image to straighten out the horizon or for artistic effect is needing to crop it down to only the pixels that are in both the original and desired framing — or fill in the missing portion by hand. Photoshop can now help you backfill the rest of the image with something that looks like it might belong there. Like the rest of Adobe’s content-aware tools, this is a pretty nifty trick. Here you can see it in action as I rotate a portrait and let Photoshop do the rest:

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content-aware crop is primarily designed to fill in the areas of a rotated image that would otherwise be lost or need to be filled in manually.

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In this case Content-aware crop worked really well on the upper corners, but left a lot of problems when it filled in the lower corners.

Another great use for this tool is for those of us who like to print on canvas. With canvas, you can print on the outside edges. But unless you’ve deliberately framed your image very loose, there typically isn’t a good way to do that easily. Either you wind up with too little of your image on the front (with the rest being on the wrapped sides), or you have to paint in areas for the wrap (or give up and just print a solid color there).

Content-aware crop is the perfect solution to the above problem. It can fill in plausible additional content when you use it (simply use the crop tool to make the image larger — enough to accommodate the wrapped sides — and turn on Content-aware). What makes this an ideal use case is that the sides certainly don’t have to be perfect. They aren’t really part of the main image, so as long as they’re “good enough” the effect works perfectly. Here I used it to create a canvas-wrap-sized version of an image of a Burmese fisherman that looks great on canvas — and even better with realistic content on the wrapped sides:

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Content-aware crop can be used to fill the outside of a rotated or scaled image with pixels that resemble the outside of the image.

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The result of content-aware crop can be amazingly realistic and is perfect for applications like creating canvases with synthetic edges.

Adobe has also made Content-aware fill four times as fast, which is probably part of why the new Content-aware crop feature operates quite quickly.

Photoshop’s Face Liquify means you’ll be even less able to trust what you see on the web

We’re all used to seeing funny or misleading “Photoshopped” images, on the web and in print. Perhaps fortunately, it is usually pretty hard to modify images so that they pass more than a cursory examination. With Face Liquify, Adobe puts changing people’s faces and expressions within reach of anyone with Photoshop. The Liquify command now automatically recognizes faces, and allows you to widen or narrow eyes, lips, and noses, or even the entire face or head.

You can also slightly magnify the size of a smile or frown, although I wasn’t able to actually change one into the other. The changes themselves are fairly subtle, but they are so easy, and look like they have been done professionally. The new feature will be a hit not only with portrait and wedding photographers, but also with hobbyists who just want to make their families look a little different. One of its more remarkable feats was that it allowed me to adjust the size of eyes that were hidden behind sunglasses.

Premiere Pro becomes 360 video and VR friendly

With the rapid growth in the creation of 360-degree video — which is a more descriptive term than VR, since it typically doesn’t allow the viewer to move around in the scene, although it can be used as part of a VR experience — it is natural that Adobe would extend Premiere Pro to support the editing and rendering of panoramic videos up to 360 degrees. It does this by adding a VR editing mode to the program and source viewers that can display a settable portion of the overall captured video.

To use the new mode, you’d typically use its Settings dialog to the horizontal and vertical field of view of your camera (360 and 180 for a full sphere) and then adjust the monitor display FOV settings to reflect the most likely headset choice. The new VR mode supports both mono and stereo input videos, and can render either mono or stereo. One nice tweak is that the renderer has a VR setting that causes it to add the needed tags to make sure online sites and headset software know how to render the video (otherwise this is a separate step after you upload to YouTube, for example).

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Premiere Pro now allows you to edit and render 360-degree video as well as preview how it will look through a headset.

Adobe Stock is now front and center

For those creating commercial content, the ability to quickly search for, preview, and license images and video is crucial. Adobe has been integrating its stock library into its Creative tools for a while, but now the combined solution is more seamless than ever. You can now license images right from the Layers panel of Photoshop, or the Canvas of Illustrator or InDesign. Adobe has also added a new, curated collection of 100,000 images, but hasn’t provided many details beyond that. For photographers and videographers who want to contribute to Adobe Stock, Adobe is planning a new Contributor Portal that it appears will use object recognition to automatically tag submitted images.

Perhaps not as headline-grabbing as the update to Adobe Stock, the Libraries panel has also been enhanced, with additional searching and filtering options. This will be a welcome upgrade for teams that have been trying to use Adobe-cloud-hosted Libraries to share assets. Another nifty feature is that Photoshop will look for a font from your system (or your licensed fonts) that matches the typeface used in a document or photo. That’ll save a lot of time for anyone who has tried to match the look of another web page or document without knowing exactly what typefaces were used or which of their own typefaces it is similar to.

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The June 2016 release of Creative Cloud includes a number of other improvements to a variety of CC apps and services.

Adobe is moving quickly to become cloud-first

Personally, I still think of the set of tools Adobe licenses for use on the desktop as Adobe’s Creative Suite, but Adobe no longer distinguishes between apps and services that way. All its capabilities are now under the rubric Creative Cloud, and increasingly new features relate to sharing assets with teams using its servers — like its CreativeSync capability — or are built entirely as online experiences, like its new Adobe Spark family of applications. For teams that are built around creating using Adobe’s tools, this makes perfect sense. And Adobe continues to deliver value for those teams. For the more casual user, Adobe is likely to have its hands full, as consumer-focused companies like Apple, Microsoft, and Google compete with it to be the primary cloud service provider and repository for user’s images and videos.

In the meantime, the good news is that for anyone with an appropriate Creative Cloud subscription — Photography or Photoshop single-app for the Photoshop changes, Premiere single-app for the Premiere changes, or All Apps to get everything — the updated versions are immediately available through your Creative Cloud application.

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